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Burt’s Bees Births Lifestyle Line

The natural skin care products brand announces the arrival of an earth-friendly lifestyle brand for babies and moms

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By: Jamie Matusow

Editor-in-Chief

The well-loved and trusted natural skin care brand, which has gained global consumer trust, has announced the launch of Burt’s Bees Baby, a licensing venture with Ayablu, Inc. The Burt’s Bees lifestyle brand for babies and moms debuts with a collection of newborn essentials, including apparel, accessories, bath linens and gift sets, and will soon expand into multiple categories across baby, home, and lifestyle. It has recently launched at select Target stores, Target.com and will be available August 1st at buybuy Baby and BabiesRUs.com. Burt’s Bees Baby will launch its website,www.burtsbeesbaby.com, in September 2012.

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